Curriculum Vitae

EDUCATION

Bachelor of Arts in Communication (Advertising)
Charles Sturt University – Bathurst, NSW Australia
- Distinction

IAA Diploma in Advertising & Marketing Communications
Institute of Advertising and Communication Training
- Awarded Top Student

 

KEY COMPETENCIES

-      Integrated Campaigns, Creative Ideas, Marketing & Promotion
-      Copywriting for Mass Media, Outdoor, Direct Mail, Digital & Social Media, Point of Sale
-      New Business, Communication Strategy, Planning, and Presentation

 

AT A GLANCE

-      Award-winning copywriter with 16 years experience in the Asia Pacific (over 3 years in Australia)
-      Ranked #104 out of 1000 creatives in Campaign Brief Asia 2012

 

EXPERIENCE

2014 – Current: Sense Multidisciplinary Creative Agency, Melbourne - Copywriter
Clients: Hockingstuart, Cedar Woods, Builders Academy, Daiso, CASFFA, CP Foods Authentic Asia,
Barrel Boys Beer, KX Pilates, Clicks Recruitment, Australian Unity, Ararat City Council, Viva Energy

2012 – 2014: Freelance Copywriter in Adelaide
Agencies: Jamshop, Showpony, XtraShiny, Kojo, WebEdge Integrated
Clients: Harbour Town, Credit Union, Oxfam, DFEEST, Mitsubishi, Jayco Caravans

2010 – 2012: Naga DDB, Malaysia – Creative Group Head, English Copy
Clients – BMW, Prudential Insurance, Johnson & Johnson, Tourism Malaysia, Wyeth (Pfizer)

2008 – 2010: Ogilvy & Mather, Shanghai, China – Creative Group Head, English Copy
Clients – Coca-Cola Group (Sprite, Fanta), Kraft (Tang), Unilever (Dove, Comfort), Dumex Milk, KFC

2005 – 2008: Naga DDB, Malaysia – Senior English Copywriter
Clients – Carlsberg, Taylor’s College, Ministry of Health, HLB Bank, Perodua Motors

2004 – 2005: Leo Burnett Advertising, Malaysia – English Copywriter
Clients – Malaysia Airlines, McDonalds, YTL Resorts, YTL Properties, TREES

2000 – 2004: Naga DDB, Malaysia – English Copywriter
Clients – Parkson Group, Genting Group, Star Cruises, Hard Rock Café, Sunway Hotel & Resorts,
Apex Pharmacy, Appeton Pharmaceuticals

2008 – 2012: University of New South Wales (College of Fine Arts) – Guest Online Lecturer

 

INTERNATIONAL AWARDS

Asia Pacific Advertising Festival (Adfest) 2010 – Bronze
Poster category – Garmin ‘Weave/Zag/Loop’
Poster category – Office Depot ‘Sunlight’

Cannes Advertising Festival 2009 – SILVER LION
Press category – Garmin GPS ‘Lines’

Asia Pacific Advertising Festival (Adfest) 2008 – Silver
Film category – Mamee Instant Noodles ‘Flammable’

Cannes Advertising Festival 2007 – GOLD LION
Direct Mail category – T.R.E.E.S ‘Stick & Save’

Asia Pacific Advertising Festival (Adfest) 2007 – Silver
& Direct Marketing Asia 2006 – Gold Award
Innovative Media category – T.R.E.E.S ‘Stick & Save’

Cannes Advertising Festival 2007 – Shortlist
Radio category – Traxxx FM Radio Station ‘I Will Survive’

Cannes Advertising Festival 2001 – Finalist
Young Guns Advertising Awards 2001 – Finalist
Ambient Media – England Optical Group ‘Hard To Read

 

MALAYSIAN AWARDS

Kancil Awards, the Malaysian 4A’s Advertising Awards (between year 2000 – 2008)
Metals and Merits for work done in Film, Print, Radio, Design, Direct Mail, Innovative Media,
Interactive and Non-Publication Media.

 

SOFTWARE

- Adept at Microsoft Office (Word and Excel), with killer Powerpoint skills.
- Competent with Adobe Premiere and Moviemaker.
- Basic Adobe Photoshop and Illustrator.

 

LANGUAGES

1st Language – English (fluent: spoken and written)
2nd Language – Malay (fluent: spoken and written)
3rd Language – Mandarin / Cantonese Chinese (fluent: spoken / elementary: written)

 

REFERENCES

Peter Milne
Head of Copy / Director
at Sense Multidisciplinary Creative Agency
Fitzroy, Melbourne
(tel) 03 8459 7519
peter@sense.com.au

Jim Robinson
Principal and Executive Creative Director
at Jamshop Advertising, Adelaide
(tel) 08 81009100
jim.robinson@jamshop.com.au

Ted Lim
Chief Creative Officer at Dentsu Asia Pacific
Former Vice President and Executive Creative Director
at Naga DDB, Malaysia

(mobile) +65 97109921 (tel) +65 6837 2212
ted.lim@dentsuasia.com

Simon McIntyre
Online Postgraduate Director and Senior Lecturer
The College of Fine Arts, UNSW, Sydney
(tel) +61293850631
s.mcintyre@unsw.edu.au


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(m) 0414 736 593
(e) wandernut@yahoo.com