Curriculum Vitae


Bachelor of Arts in Communication (Advertising)
Charles Sturt University – Bathurst, NSW Australia
- Distinction

IAA Diploma in Advertising & Marketing Communications
Institute of Advertising and Communication Training
- Awarded Top Student



-      Integrated Campaigns, Creative Ideas, Marketing & Promotion
-      Copywriting for Mass Media, Outdoor, Direct Mail, Digital & Social Media, Point of Sale
-      New Business, Communication Strategy, Planning, and Presentation



-      Award-winning copywriter with 16 years experience in the Asia Pacific (over 3 years in Australia)
-      Ranked #104 out of 1000 creatives in Campaign Brief Asia 2012



2014 – Current: Sense Multidisciplinary Creative Agency, Melbourne - Copywriter
Clients: Hockingstuart, Cedar Woods, Builders Academy, Daiso, CASFFA, CP Foods Authentic Asia,
Barrel Boys Beer, KX Pilates, Clicks Recruitment, Australian Unity, Ararat City Council, Viva Energy

2012 – 2014: Freelance Copywriter in Adelaide
Agencies: Jamshop, Showpony, XtraShiny, Kojo, WebEdge Integrated
Clients: Harbour Town, Credit Union, Oxfam, DFEEST, Mitsubishi, Jayco Caravans

2010 – 2012: Naga DDB, Malaysia – Creative Group Head, English Copy
Clients – BMW, Prudential Insurance, Johnson & Johnson, Tourism Malaysia, Wyeth (Pfizer)

2008 – 2010: Ogilvy & Mather, Shanghai, China – Creative Group Head, English Copy
Clients – Coca-Cola Group (Sprite, Fanta), Kraft (Tang), Unilever (Dove, Comfort), Dumex Milk, KFC

2005 – 2008: Naga DDB, Malaysia – Senior English Copywriter
Clients – Carlsberg, Taylor’s College, Ministry of Health, HLB Bank, Perodua Motors

2004 – 2005: Leo Burnett Advertising, Malaysia – English Copywriter
Clients – Malaysia Airlines, McDonalds, YTL Resorts, YTL Properties, TREES

2000 – 2004: Naga DDB, Malaysia – English Copywriter
Clients – Parkson Group, Genting Group, Star Cruises, Hard Rock Café, Sunway Hotel & Resorts,
Apex Pharmacy, Appeton Pharmaceuticals

2008 – 2012: University of New South Wales (College of Fine Arts) – Guest Online Lecturer



Asia Pacific Advertising Festival (Adfest) 2010 – Bronze
Poster category – Garmin ‘Weave/Zag/Loop’
Poster category – Office Depot ‘Sunlight’

Cannes Advertising Festival 2009 – SILVER LION
Press category – Garmin GPS ‘Lines’

Asia Pacific Advertising Festival (Adfest) 2008 – Silver
Film category – Mamee Instant Noodles ‘Flammable’

Cannes Advertising Festival 2007 – GOLD LION
Direct Mail category – T.R.E.E.S ‘Stick & Save’

Asia Pacific Advertising Festival (Adfest) 2007 – Silver
& Direct Marketing Asia 2006 – Gold Award
Innovative Media category – T.R.E.E.S ‘Stick & Save’

Cannes Advertising Festival 2007 – Shortlist
Radio category – Traxxx FM Radio Station ‘I Will Survive’

Cannes Advertising Festival 2001 – Finalist
Young Guns Advertising Awards 2001 – Finalist
Ambient Media – England Optical Group ‘Hard To Read



Kancil Awards, the Malaysian 4A’s Advertising Awards (between year 2000 – 2008)
Metals and Merits for work done in Film, Print, Radio, Design, Direct Mail, Innovative Media,
Interactive and Non-Publication Media.



- Adept at Microsoft Office (Word and Excel), with killer Powerpoint skills.
- Competent with Adobe Premiere and Moviemaker.
- Basic Adobe Photoshop and Illustrator.



1st Language – English (fluent: spoken and written)
2nd Language – Malay (fluent: spoken and written)
3rd Language – Mandarin / Cantonese Chinese (fluent: spoken / elementary: written)



Peter Milne
Head of Copy / Director
at Sense Multidisciplinary Creative Agency
Fitzroy, Melbourne
(tel) 03 8459 7519

Jim Robinson
Principal and Executive Creative Director
at Jamshop Advertising, Adelaide
(tel) 08 81009100

Ted Lim
Chief Creative Officer at Dentsu Asia Pacific
Former Vice President and Executive Creative Director
at Naga DDB, Malaysia

(mobile) +65 97109921 (tel) +65 6837 2212

Simon McIntyre
Online Postgraduate Director and Senior Lecturer
The College of Fine Arts, UNSW, Sydney
(tel) +61293850631

Let’s chat!

(m) 0414 736 593